Why is it Important for a Company to Have a Vision and Mission Statement?
While we’re undoubtedly passionate about
and committed to what we do, passion and commitment alone do not a great
company make. What’s needed is an overarching policy which defines company
goals, and sets out a strategy and tactics to achieve them. Our company vision
and mission statements not only clarify our business direction, but also serve
as an inspiration or motivation for all our team members – from senior
management to the shop floor. Being united in our common vision, and clear on
how we’re going to achieve it, opens up channels of communication, drives
employee engagement, and instills a sense of pride in our individual and
collective work…all of which ultimately translates into a better customer
experience. And you thought it was just corporate gobbledygook!
Our Vision – Or What We’d Like to Achieve
Become the market leader in the thermoplastics industry in South Africa – that is, the preferred brand name, associated with quality, excellence and innovation, as it relates to our products, services and business model
Conform to relevant industry standards and help educate role players – employees, clients, contractors and others – about the importance of maintaining such standards
Uplift our fellow employees, in doing so, uplifting their families and the communities around us
Minimise our carbon footprint by using superior technology and through making ethical and sustainable business decisions.
Our Mission – Or What We’re Doing, Every Day
Providing high quality products and
services at competitive prices
Continuously working to improve product
quality and functionality
Continuously working to improve the
efficacy and efficiency of our services
Maintaining healthy, professional
relationships with those with whom we interact, at all times
Maintaining an internationally recognised quality
Fully complying with a nationally recognised
health, safety and environment system
Investing in people through training and skills
Calculating our carbon footprint and ways to
offset it (by 2016).